Dear followers, hope that my essay find you well and in this new series we will discuss my latest fresh research in Customers’ Relation Management field.

This series named “Secrets of CRM “I will discuss with you many of secrets that CRM success will be build on.

In this essay we will start our discussion with the secret of Customer Retention Management process.

After long deep studying in the middle east companies and institutions unfortunately I found that most of these companies build its Customer Retention Strategies on a very poor tools based basically on vouchers of rewards, sample of company products or discount.

Of course, these ways were fruitful in the past but nowadays we need to reconsider these tools again regarding to the huge change affected the customer mentality and psychology.

Hence, I will introduce for you my latest research and strategy in this field that I named “CLIENT Strategy “.

6 strategies if you applied it you would have achieve a tangible success in Customer Retention processes.

Every letter in “CLIENT” refers to a strategy that would enable you to achieve high record in Customer Retention process.

First letter is “C” refers to “Care” and I mean that you should take care of your customer, especially when he needs your help or support during his complaint solving period, this care can be done by listening well and respect his point of view, and if you succeeded you should gain his heart and thought .

Second letter is “L” refers to “Loyal “ and I mean that you should be loyal to your customer , this loyalty summarized in putting yourself in your customer’s situation and act as you solve your complaint or one of your family members’ complaints, this way of course will lead you to a highly levels of customer satisfaction .

Third letter is “I” refers to “Innovating Solutions “this strategy mainly leads your customer to be fond of your brand and give you his admiration as you give him a new way of thinking and solving his complaints , but you should know that innovating solutions come out from creative persons , so choose them carefully .

Fourth letter is “E” refers to “Easing procedures “ in this strategy I want to take your attention to the point that customers will not repeat any exhausting experience , so you can avoid this by easing your service procedures especially call centers with which customers get bored because of their waste time on waiting your answers for their inquiries .

Fifth letter is “N” refers to “Needs “ this strategy tells you should be aware enough of your customer needs, if you want to get a high record in customer retention you shall study your customer’s needs well, otherwise you will be old fashioned company .

Sixth letter is “T” refers to “Trust” this strategy secret is built on saving your customer time and money, only those who can keep and save their customers’ time and money will achieve a great success in Customer Retention field.

Finally, my dear followers this is the first secret from my series and hope meet again dealing a new topic of my series “Secrets of CRM”